Ric Flo

Ric Flo Diaghe wears many hats to amplify his artistic vision – from filming, editing and finessing keyframes as a Motion Graphic Designer, drawing with light as a Photographer and dropping bars as a Rap Artist, all while steering the ship at Mantra Music CIC, the world's first record label exclusively for care-experienced artists. 

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Early in his professional career as a motion graphic designer, Ric desired a purpose beyond making PowerPoints move for a living.

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Music has always been Ric's solace, tracing back to his early triumph at a Year 7 talent show. With a love for Hip-Hop coursing through his veins, he couldn't help but wonder if Hip-hop is the voice of the voiceless, why had he never heard music from the perspective of someone in foster care.

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Growing up in the care system himself, Ric felt a calling to share his story through music, to paint a picture of life as a creative careleaver, unfiltered by stereotypes.

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With his first rap project, Ric found his voice and discovered the profound impact music can have on underrepresented youth. He's since been on a mission, leading rap workshops across the UK, bringing the power of self-expression to those who need it most.

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Alongside his rap collective, Jungle Brown, Ric has been blessed to perform at massive festivals like Glastonbury, Boomtown and Lovebox - independently without a label.  Supported U.S Rap acts such as De La Soul, The Pharcyde and EPMD. And recently had featured music in Guy Ritchie’s series - The Gentlemen.

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Balancing his passion for music with a career in advertising hasn't been easy, but Ric's grateful for the flexibility freelancing brings, allowing him to solidify his purpose.

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In 2023, Ric's dedication was recognised with the Inspiration in Music Award from the Music Producers Guild, a nod to his grassroots efforts with Mantra Music and the lives he's impacted along the way.